MAX unveils its new Winter ‘15 Collection at Ampa Sky Walk, Chennai
MAX, India’s leading value fashion brand unveils its latest “Winter’ 15 Collection” at Ampa Sky Walk Mall, Chennai on Wednesday, on 23rd December, 2015.
Present at the event were eminent personalities from Television industry including VJ Balaji, VJ Rajiv, VJ Praveen and VJ Shruthi.
The show was thoroughly enjoyed & cheered by the houseful crowd as VJs walked in the latest winter collection.
The Max Winter ’15 collection talks about embracing the traveler in you and discovering new places. Walking on roads less travelled, exploring places unknown. This season’s bright winter pallette adds colours to the dull grey surroundings. Nomadic border prints, winter florals, rusty tones and lacey fringes defines the season’s key trend – The Urban Nomad.
Keeping in line with the key nomadic theme we see camo and Aztec inspired prints along with winter linen shirts, double cloth fabric, light and heavy weight jackets across the menswear collection. Kids wear offers you a huge collection of dark winter blooms, city inspired prints and cute Christmas inspired clothing. So this winter get, set and go out there and discover a whole new world.
The menswear collection draws inspiration from the urban traveler, hints of back to school and grunge theme playing along. Light, medium and heavy weight jackets are seen in various styles and colors. The print palette is inspired from various fields with varsity, Aztec and biker grunge being the focal points. The colors are darker, with a lot of charcoal black, browns and rust infused with blues and green.
Women’s wear collection reflects, nomadic trend inspired from tribes and cultures around the world. From Afro-Aztec tribes, to Moroccan architecture, it is an amalgamation of complex intricate patterns to subtle tones. Interesting fringed and embroidered details, paper bag harem, fluid fabric with sheer and textured knits – give a warm welcome to the winter season
Make your tiny tots rock this winter, with the range inspired by Army regiment rangers, Moving car t-shirt and monster trucks & new flap changing T-shirts. Add fun with quirky animal & monster graphics. Teenage girls will love latest traditional plaid and romantic floral on dark ground, the ever classic monochrome with fresh pink touch, as well as re-emerging butterfly motifs showered in pretty pastels featuring Femina touch from graceful pleated dresses to layered pretty tops . Boys style up in cosmic inspired futuristic graphic and historical landmarks from major fashion cities around the globe, rounding out polo tee with retro attitude.
The winter ethnic wear is inspired from playful geometrics, tessellated patterns fused with floral forms. The colour story is basically deep hues with quirky color combos and bright accents. The collection includes heavy acrylic kurtas, tunics, jackets, sweaters and jacquard leggings. As for the surface detail it varies from playful jacquard patterns to colorful Indian embroideries.
The collection is available across all Max outlets in the country.
Whether you’re celebrating or enjoying the gorgeous weather, it’s the small joys that make the occasion – make the most of these moments with Max’s all-new Winter ’15.
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 120 stores across 48 cities including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad, Ahmedabad, Pune, Bhopal, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Jabalpur, Nagpur, Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun, Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore, Pondicherry, Thrissur, Trichy, Trivandrum, Vizag & Vijaywada .