Miss World 2017 fame Manushi Chhillar visited Sri Lanka on an exclusive trip hosted by Cinnamon Hotels and Resorts in a unique initiative to attract global travellers to the scenic island country of Sri Lanka. Sri Lanka has always been world-renowned for its top-class tourist attractions, innovation and hospitality. In an effort to recover from the decline of tourists due to the recent events, Cinnamon Hotels and Resorts have engaged popular celebrities in promoting tourism to Sri Lanka. Sri Lanka has always been the beautiful and endowed pearl of the Indian Ocean with its rich history, culture and tradition.
With regard to the new strategy that has been implemented, Dileep Mudadeniya, Vice President John Keells Holdings, Head of Brand Marketing Cinnamon Hotels and Resorts and CEO Cinnamon Life Mall stated, “What is tested and proven in these circumstances is to engage third parties who can give an assurance and show the real product. We need to mobilize destination ambassadors. Cinnamon celebrity program is launched with such an aim.” The Cinnamon celebrity program is instrumental in assuring and reassuring tourists all over the world that Sri Lanka is once again safe for travel. It also sheds light on the wide array of attractions in Sri Lanka that are all open and ready to be experienced.
With this aim in mind, the team at Cinnamon Hotels and Resorts recently published a video that went viral which featured Manushi Chhillar. The video that showcases her Sri Lankan travels and experiences has garnered over 280,000 views on Instagram and over 4700 likes on Facebook just days after its launch. Chhillar has a reach of 5.5 million followers on Instagram and more than 803,600 fans on Facebook; she has travelled to many countries and was named as the first Miss World to have visited all the continents in the world apart from The Arctic and Antartica. Having travelled the world, it is truly a blessing to have had her visit Sri Lanka and state that “It’s no wonder she is ranked as the best island in the world and the No. 01 travel destination for 2019”.
“Sri Lanka has got everything to offer within few minutes of travel”, says Manushi Chhillar who was able to travel through the island; from the east to the west and from the north to the south within just a couple of days. She was mesmerized by all that Sri Lanka has to offer; from the sunny and sandy beaches, luscious greenery and the thick jungle to the entertainment hub that Colombo now is. She was able to carry a little bit of Sri Lanka home from the Lak Arcade where she purchased souvenirs and little trinkets.