Lime Soda – A fun pop-up trunk show!


Lime Soda is different from the other pop-ups as we are not necessarily following the rule book. Yes as the name suggests we do want the vendors who have associated with us to showcase their merchandise like a true pop-up store; but care as been taken for our external stakeholders (customers) who will benefit from this pop-up.

We are trying to create a unique experience unlike just another exhibition which they can visit and shop. We have tied up with a leading cab service so the customer who ride with the service provider gets a better deal than otherwise, we have tied up with The English tea room itself to work upon a combo lunch offer as we feel our customers might have had a rushed morning or might have travelled long distance to visit us and the least we can do is get them a great mix of shopping and food at very affordable rates.

Hence our focus is on all the stakeholders equally.

Every show will have a theme ,this time it is English florals. Frankly we don’t know why we zeroed down upon this theme. I think it just felt so fresh and right that we – myself and my team instantly agreed upon. Luckily for us it also goes with the theme of the venue that we have hired. We have Crafty Art doing up the décor according to the theme.

Before I curated the show, I visited lots of pop ups and got feedback from both the customers who visited and the vendors who exhibited. We have worked on products not being overlapped since this is a single pop up shop, which will have only one vendor in each category, thereby complementing each other never competing with each other. Meanwhile catering to all the categories a customer will look for.

Hence this will not be a show concentrating only on clothing . We will have a mix of Designer wear, Designer fine jewellery, Indo western wear , Indian Wear, Western wear, Kids clothing , Personalised gifting, trousseau, diyas , Shoes,Accessories,Bags, Home Décor, handmade products ,cakes and much more! There is a belief that pop up shops are not affordable. We will be breaking this stereotype both for vendors and customers.

We have Vinni of  Achint Jewellery from Delhi and Aditya of  creative Hub also from Delhi. We have Shivani from Avec Amour who will be doing personalized gifting for Diwali. We will have monk story who will have eco-friendly hand-crafted accessories for men.

We have city based Bandana Narula unveiling her Diwali collection as well.

The show as such will stand out from usual pop-ups and I am excited about working on the whole experience. We have ensured that we carefully pick and choose the merchandise mix. So there is heavy Indian wear by ace designer Bandana Narula will be unveiling her Diwali Collection at Lime Soda apt for the Diwali season that is coming up. Then we have the Indo western range by tadka where western outfits are churned out of Indian fabric. Then we have Aditya from Creative Hub who is specialising in Shibori outfits.  We have a range of  trendy western wear from Summer Rain in fabrics like chiffon and georgette . We have kids clothing in organic fabrics like block printed cottons from Adorable Little Things.

To complement and complete the look we have jewellery from precious (Achint jewellery) to fashion jewellery(Mahatriya). And we also have eco friendly swanky accessories for men  from Monk Story by Abhinandan Jain. We have home décor,shoes and bags by Little Lavish . Diwali themed corporate and quirky  by ‘Gifted’ .  So yes in a sense is a complete range that we have tried to offer.

This being a pre Diwali show, We have Personalised gifting from Avec Amour by Shivani and Trousseau by Occasions. We also have packaged food by Gulabs and Cakes by “I can bake”. Lastly to add more bling to your Diwali , we have handcrafted Diyas as well. Chennai’s fashion trends are surely evolving by the day. It is in Fashion forward mode. We see a lot more people experimenting with styles, accessories ,weaves and fabric. People are more conscious now about their sense of dressing being apt for occasions. Also, with destination and pre wedding events, baby showers , maternity clothing , bachelorettes and Halloween trends catching up, People have more opportunities to dress up differently for occasions thereby experimenting.

And what better way to shop than pop-ups apart from the traditional malls and boutiques in the city to ensure you stand out .

Each show will be curated and created differently. So shoppers can expect a different wholesome experience each time. We are working to ensure our show will not be one of the pop-ups you walked in , picked up a dress/accessory and left. It will be an experience you will remember for a long time to come! And you will look forward to a better show next time. And this helps me play with my creativity each time to ensure the experience is different.

The next show is scheduled for December 16th and 17th   . But other details will be out post the first edition.Lime Soda pop-up as a whole is different , like we mentioned the merchandise mix, the look and feel and the benefits for the shoppers. We also have goodie bags as give-always and a pop-up photo booth. This mainly to add that zest to n already beaming show. And people can look to come with friends ,shop and then head for a quick bite from the exciting and specially curated pop-up menu for the two days at The English Tea Room Café!

We have products starting from Rs.150 onwards! And we will have something for everyone!



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