One of the leading sportswear brand ‘Under Armour’ is all set to launch in India. The company which had earlier partnered with Amazon and Flipkart is opening its own subsidary in India. Under Armour believes there are long term growth opportunities in India and looks to expand its growth in the Asia Pacific region.
Even before making its presence in India the brand is already facing competition from Nike, Reebok, Adidas, Puma and Skechers who have cemented its presence in India. Under Armour, which uses brand endorsers, including WWE star Dwayne Johnson and Micheal Phelps has been testing cricket related products in India.
Only Adidas and Puma have managed to breach the 1000 crore club in India, Puma is, however, the leading sportswear brand in India. It will be interesting to see how Under Armor will win the hearts of fans in India.