Launch of VK Essentials by Vivek Karunakaran

Vivek Karunakaran, celebrates 10 years of fashion with the launch of three separate labels – VK Spirit, VK India and VK Essentials.
Keeping in mind the need for durable and fashionable clothing VK Spirit is the Pret line of Vivek Karunakaran which will shortly be available across various online portals of repute and departmental stores across India.
VK INDIA, Vivek Karunakaran’s trousseau line, is high on luxury and artisanal craftsmanship and is intended for the chic modern bride and groom. With an emphasis on creating a contemporary and modern look, the trousseau line juxtaposes traditional craftsmanship with a modern twist.
VK Essentials is all about adding a stylish staple to your wardrobe. Bridging the gap between affordable luxury and great style, a VK Essential product promises to be high on Style, impeccable in Quality and attractive in Value.
The first edition is a shirt inspired by the idea “FLAWSOME” created in 2 colors – black and white.The shirt celebrates the spirit of how AWESOME each of us are, with all our flaws…which makes each one of us a superhero in our own terms.Elegant, Stylish and Sporty – this shirt is a VK recommend not only for the man, but also for a lady who loves to be fiercely stylish in a mans shirt.
This Flawsome campaign by VK is already taking the social media by storm with the support of eminent personalities to the likes of Anil Kapoor, Shankar Mahadevan, Che Kurian, Andrea Jeremiah, Benny Dayal, Siddharth Suryanarayan, Subramaniam Badrinath, Santosh Narayanan and many more fashion/lifestyle influencers.


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