India’s leading menswear brand, Indian Terrain is all set to mark its 20th anniversary with Brand Ambassador Mahendra Singh Dhoni and the launch of its latest campaign, ‘The Spirit of Man’. The campaign balances style with substance to recognize the lives and aspirations of the brand’s audience. Further, to set the pace for a new decade in its journey, the campaign showcases the legend himself, Mahendra Singh Dhoni highlighting the brand’s latest Autumn-Winter ’19 collection.
Nations are built on the shoulders of mankind. They may not realize it, but every person in the country, just by living their daily lives and chasing their ambitions, unwittingly contributes to the growth of a nation. Celebrating 20 years of success in India, the campaign highlights this insight and celebrates every individual who contributes, in their way, to build the Indian dream. Targeted towards the youth and millennials, the campaign encourages its young audience to pursue their dreams. Indian Terrain is targeted towards the young millennial consumer who straddles between work and plays effortlessly in cool yet comfortable clothing.