India To Follow The American Fashion Style


Lack of standard clothing size the Indian body structure isn’t just a challenge for shoppers, but also for the apparel export industry. Addressing the Textile Conclave at the Vibrant Gujarat Global Summit in Ahmedabad, Textiles Minister Smriti Irani announced that India will soon get its own size chart. In the apparel export segment, one of the biggest challenges is that the UK has its size, the US has its size, and Europe has its size of measurement. But, India does not have it size of apparel. The central government’s resolve that ‘Size India’ project will soon be rolled out for the entire country, the first-of-its-kind project in Indian history.

The National Institute of Fashion Technology (NIFT) had made the initial announcement that India will have its own size chart by 2021. It was good news for those who spend hours scanning stores, looking for that perfect fit, but instead, have to make do with designs made according to the standard UK and US size charts.

The team will begin the process of actual data collection in the next few months.but just like the US has managed to come up with its own size chart, we can also have a size chart that will address 60-80% of the population. Once we have the data, the next step is understanding body structures and coming up with a more specific size chart with variations. The team will begin the process of actual data collection in the next few months.



Please enter your comment!
Please enter your name here