In The Lap of Luxury: AM:PM


Hyderabad is known for its royal heritage and old world charm, which automatically makes it a paradise for everything on the lines of luxury, especially clothing. More and more fashion designers have been opening their stand-alone stores in the city, targeting the Nawabi and glamorous crowd, making it home to many.

If you are on the lookout for some good couture designers around, we’ve compiled a list of some of our favourites. So check more about them and their latest collections

Text: Anahita Ahuja


Latest collection:

Label AM:PM couture wear outfits includes a wide range of designer sarees, jackets, palazzos, lehengas, skirts, tops, kurta sets, anarkalis and more for you to flaunt. The collection is an ideal blend of beautiful deigns and embroidery detailing with fresh colours and refreshing styles. Their innate design sensibility comes with a fine blend of modern silhouettes and cuts, with subtle floral motifs and abstract detailing to add a touch of elegance to each of the creations. The shades range from white, navy blue and pastel blue to jewel reds capturing the refreshing essence of the brand.

About the designers:

Ankur and Priyanka Modi, a truly dynamic team have propelled their label AM:PM into a serious fashion force. Since the inception, this creative couple has worked together in an effortless tandem, complementing each other’s skills and areas of expertise. Increasingly known for their eloquent designs which represent impeccable style and uber femininity, they are self-confessed worshippers of quality.

They are keenly focused on wearability, comfort and style. Fabrics are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated. Their style speaks of soft grace, confident subtlety and inherited class.

The Hyderabad store:

The AM:PM store at Banjara Hills, Hyderabad is a landmark in the journey of the brand. At 3500 sqft spread over two floors, this is the largest store opened by the brand. The design for the store is built on the pillars of detail, linearity, geometric shapes and graphics handpicked from their collections over the years.

Address: 8-2-608/M/1, Road no 10, Banjara Hills, Hyderabad

Call: 040-48502045/ +91 99896 97689



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