Hrithik Roshan’s HRX enters a new segment


Bollywood Star Hrithik Roshan’s fashion and lifestyle brand HRX entered the innerwear segment with the launch of the HRX active innerwear collection. The innerwear collection has been created using rapid dry technology and includes vests, underwears and more for men. The products will have high stretch polyamide fabric that is extremely flexible and anti-microbial while incorporating flat seam technology to make it abrasion resistant.

Commenting on the launch, HRX co-founder Hrithik Roshan in a statement said, “The new range of active innerwear from HRX is designed to take fitness to a new level as it facilitates greater comfort and mobility. I am extremely excited about this launch and look forward to more people taking up and enjoying fitness.” The new innerwear range has been priced between Rs 349 ($5) and Rs 849 ($12). It will be available on Myntra and Jabong.



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