India’s leading wellness company Himalaya has signed Indian cricket team captain Virat Kohli and wicket-keeper batsman Rishabh Pant as its new brand ambassadors. Kohli and Pant will be endorsing the company’s face care range for men. The duo will soon be seen in a commercial promoting the brand in its new campaign ‘Looking good and loving it’.
Himalaya is banking on the popularity of the cricketers to make inroads in the booming male grooming sector and expects to gain a large market share of this segment in the coming years. With male grooming emerging as one of the fastest growing sectors in India’s personal care segment.
Himalaya Men will play an important role in the new trend of looking good. Being role models, both Virat and Rishabh were the right choices. They perfectly symbolise the brand’s promise to make every young man look good and feel confident.”