Hailey Bieber enters beauty line


Acclaimed Model Hailey Bieber has officially set her sights on the beauty industry, According to the United States, Patent and Trademark  Office Hailey has trademarked ‘Bieber Beauty. While the details of the collection have not been released as such the collection will roll out eventually which will feature an array of items.

This moment marks a first for Hailey, she has plenty of experience in the beauty industry through her work with L’Oreal Professionnel as a brand ambassador and ModelCo, where she created a make-up line for the Australian brand. Last September, she was announced as the new face of BareMinerals, and she starred in their “Full of, Free of” campaign.

A month later, she filed to trademark ‘Hailey Bieber’ for a huge range of fashion products, including athletic shoes, bathing suits, jeans, dresses, blazers, skirts, shorts, hats, T-shirts, sleepwear, lingerie, loungewear, footwear, jackets, jogging suits and socks.



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