To encourage people to give away and donate apparel, accessories, footwear and other items they aren’t using, the Festival of Giving starts from May 12 at the Orion Mall in Bangalore (Yeshwantpur) and the Orion East Mall (Banaswadi, Bangalore). It is being held in collaboration with the Smile Foundation, towards which the donated items will be channelized.
Speaking about the event, Vishal Mirchandani, CEO- Retail & Commercial, Brigade Group said, “This is our way of doing our bit to reach out to the less privileged. We are happy to create a platform where our customers can also share the experience of giving and enjoy not just shopping benefits, but also that wonderful feeling of being able to make a difference in society. They can also be assured that their generous donations will reach the right place and make a positive impact.”
Donation counters at the mall will be on the ground floor and on the upper ground floor. Besides donations, a fashion show ‘Ramp for Champs’ by celebrated fashion guru Prasad Bidapa will be staged with a Bollywood star as the show-stopper. The event will culminate in a charity dinner and an auction on May 28, 2016.