To add the extra sparkle to the festive season, the producer of world’s most celebrated praline, Ferrero created a lifetime brand experience for its consumers by hosting Ferrero Rocher “golden experience” event in Mumbai.
At the “golden experience“ event the long standing and unique heritage of Ferrero Rocher was unveiled. They flew down expert chefs all the way from Ferrero’s homeland of Italy to provide an exclusive opportunity for Indian consumers to witness pralines being crafted with passion and care for the very first time in India.
With so much going into creating that precious moment, Ferrero Rocher brought the fine art of Italian creation to life. Made only with the highest quality ingredients, beginning with the hand-picking of the finest of hazelnuts which form the heart of the sweet treat, the creations are then covered with decadent chocolate that reflects the elite taste of those who gift them.
Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Diwali is the most important time of the year and Ferrero Rocher has always celebrated the spirit of gifting. The brand naturally resonates with Diwali and so the campaign aims to remind consumers the fine elegance of our praline, making it the special gift for precious people we love. This Diwali, we planned to do something special and memorable for our consumer, giving the opportunity to witness Ferrero Rocher pralines being crafted LIVE for the very first time in India and enjoy the golden experience.”