Vanesa Care Pvt Ltd’s deodorant brand Envy has signed Bollywood actor Akshay Kumar to endorse its range of deodorants and perfumes in India. Envy will soon be launching its French collection series with the actor’s face of the campaign as it looks to target the young audience for growth.
Envy is looking for someone who resonates with the youth of today to represent brand Envy. And they couldn’t have found anyone better than Akshay who is a youth icon of India. The connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.
The company is banking on its celebrity endorsements for future growth as it looks to strengthen its position in the booming Indian deodorant and men’s grooming market segment. Vanesa Care’s other perfume brands are endorsed by actors like Shah Rukh Khan and Kareena Kapoor Khan,