Disney+ Hotstar, India’s largest premium streaming platform, is now offering global health and wellness content to its subscribers. To strengthen the health and fitness category, Disney+ Hotstar has entered into a strategic alliance with Brilliant Wellness to introduce value-added content from top fitness experts, yoga, and spiritual gurus, along with celebrity nutritionists spread across more than 100 fitness programs. Additionally, Indian start-ups and game-changers Sarva and Cult.Fit, known for their state-of-the-art workout models, have also come on board with Disney+ Hotstar to instill a healthy lifestyle and fitness regime among audiences bound by social distancing and lockdown restrictions.
With the endeavour to increase access and enhance the consumer experience with regards to high-intensity interval training, yoga, gym workouts, and other forms of cardio exercises, Disney+ Hotstar, along with Brilliant Wellness, Cult.Fit and Sarva, has introduced a wide variety of content to choose from the all-new health and fitness library. Disney+ Hotstar will bring 3,000 pieces of content in English, Hindi, and Telugu on the platform. The category and offerings are aimed at helping viewers monitor and maintain their wellness quotient while quarantining at home, and even after, as and when they resume their normal lives.
Bollywood actress Malaika Arora said, “Now more than ever, people are excited about trying new modes of working out because they have realised that this is the new normal. Sarva’s app is a huge step in this direction and our association with Disney+ Hotstar is to fuel this fire. We hope it’ll help us reach a wider set of audience and open them up to consuming daily content on an everyday platform. We’re excited to see how it’ll perform and the reaction to it.”
From workout videos to cooking healthy recipes, the diverse repository of fitness-related content will target advanced fitness enthusiasts, and fitness dabblers as well as fence-sitters.