The name of the brand is yet to be revealed but it is expected to roll out in 2022
Deepika Padukone took to her social media handle to reveal that she will be launching a global lifestyle brand rooted in India. The statement said that the first category of the launch will focus on Beauty and Skin Care that is backed by science.
“While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.
Deepika founded the Live Love Laugh foundation in 2015 to de-stigmatise mental health and she has been raising awareness about issues like depression. She also has a film production company called Ka productions which is producing the remake of the film ‘The Intern’ that will have her sharing screen space with Amitabh Bachchan yet again.