Dabur India has set its sights on becoming a plastic waste-free company by the end of March 2021 by collecting, processing and recycling 20 million kgs of post-consumer plastic waste from across the country. With this, the company would be collecting back 100% of the plastic waste that it generates through its product packaging, making it amongst the first Indian FMCG companies to achieve this feat.
The six states targetted are Delhi, Uttar Pradesh, Maharastra, Tamil Nadu, and Punjab. Under this initiative, Dabur is working with nearly 5,000 ragpickers across six states to collect all types of plastic waste, recyclable and non-recyclable. The collected plastic waste is sent to different Recyclers, Waste-to-Energy & Cement Plants through various agencies registered with the Central Pollution Control Board.
While helping collect and process plastic waste, on the one hand, Dabur has also been working towards spreading awareness and involving the community in this drive. It has been working with school children and educating them about various types of waste and the benefits of segregating them at the source. It has also put in place initiatives to improve the livelihood and health of local ragpickers and waste collectors.
