Captain Cool MS Dhoni has been roped in by Dettol to promote its latest ”Icy Cool” personal care range. It was launched on May 26, 2025. This is a unique collaboration as it uses Dhoni’s cool reputation with Dettol’s trusted germ protection offer to consumers.
The range includes soaps, body wash and hand wash. Dettol with its trusted image is aiming to address summer specific hygiene needs with a refreshing twist.
MS Dhoni as brand ambassador will help to connect with customers who are battling heat and sweat related skin discomfort issues during the summer season.
Dhoni’s calm and cool nature even under pressure makes him an ideal choice for the brand”s promise-”cool body, cool mind”.
The TV commercial features a tense cricket scenario reinforcing the product’s message of composure under pressure.
Dettol is a product of Reckitt, a global health and hygiene company. It is known for its antiseptic liquid as well as soaps, hand sanitizers and disinfectants.
