While it is the right of every Indian to step out and vote almost every measure is taken to appeal citizens to cast their vote this election. Form restaurants offering discounts now companies have stepped in to appeal to its employees to cast their vote. India Inc is pulling out all the stops to get its employees to vote in the world’s biggest election. While Flipkart is organising voter registration camps for staffers, Samsung is allowing employees days off to travel and vote, promising not to count those days as leave.
Domino’s and Dunkin Donuts, both run by Jubilant FoodWorks, have authorised a day off for voting and Swiggy is running a ‘pledge to vote’ campaign for its delivery staff. A large number of companies, including L&T, Mahindra & Mahindra, Infosys, Deloitte, Accenture, H&M, and Titan, have given employees a day off to cast votes. And some are using their brand reputation to encourage voting.
BSE is sending texts urging employees to vote and is running a campaign on its social media handles while Amul is printing a ‘go and vote’ message on 3.5 crore packs of milk daily, for 10 days. And of course, Google and Twitter, companies whose internet platforms host so much political campaigning and related controversies, are in the game too. Twitter is running a #PowerOf18 campaign to encourage first-time voters. Google ran a doodle on the classic voting meme – the ink-marked index finger.