Campus Diaries


Lifestyle launched #GingerCampusSquad, a first of its kind initiative in the country. Ginger by Lifestyle, beloved fashion brand for young girls, has launched a first-of-its-kind initiative – The #GingerCampusSquad in association with POPxo. As a part of the #GingerCampusSquad, girls from across the country will represent the brand in their respective colleges, capturing their favorite fashion moments of everyday campus lives and sharing these through Lifestyle’s, POPxo’s and their own social handles. They will also lead and participate in youth focused events organised by the brand that will be reflective of its philosophy, #ImperfectlyPerfect, thus building a community of college ambassadors celebrating their uniqueness. 

The interactive and engaging, the Bengaluru edition of the #GingerCampusSquad took Lady Baga, by storm where the congregation of girls from various colleges from the city along with one of India’s top fashion and lifestyle influencers, Kritika Khurana. The highlight of the event was the masterclass with blogger Kritika who shared her journey and the challenges of her profession along with some of her all time “go-to” style tips and her favourite picks from the latest spring-summer collection by Ginger.

Ginger continues to reflect the bold, funky and fearless sense of style of young girls at affordable prices at all Lifestyle Stores across India. One can become a part of the #GingerCampusSquad, by clicking on this link



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