Bring out the Bohemian


Bring out the Bohemian

What would you expect from the lady draped in six yards of elegance? Feminine daintiness or a woman suited up, ready to take on the world?  As the Founder and Designer at Bhang, Swathy Jagannathan’s soft spot for ethnicity and culture have found full expression in her work, with an unapologetic use of Banarasi prints, Ajarak work, block prints and Kutch embroidery.

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“I source my clothes from all over the country; Kancheepuram, Banaras, Ranchi, Kolkata,” Swathy says. Oozing with quirk, the collection at Bhang is to a large extent inspired by gypsies and Swathy’s love for the bohemian.

The 28-year-old designer and entrepreneur is anything but shy and loves to experiment with her clothing line. “One time I even used a cotton bed sheet as patch work for one of my lines. I also love pairing up my sarees with a basic black tee, short kurtas, crop tops and sometimes my husband’s shirts,” says the lady behind the brand. As unusual as the combinations sound, Swathy pulls it off with ease a
nd inspires her clientele to step out of their comfort zone.

Swathy allows us a sneak peek into her upcoming project in which she says, “Khadi, block prints and Kalamkaris will take centre stage.”

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These unique bespoke sarees from Bhang are priced between Rs 5,000 for cottons to 23,000 for silks. Swathy also custom makes lehengas and anarkalis because after all, “You are everything that these threads have been dreaming of,” she says signing off.



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