Morris Garages India has signed in Benedict Cumberbatch as their brand ambassador. The actor has been mainly roped in for the launch of its sports utility vehicle ‘Hector’ in the middle of this year. As one of the most recognized and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages.
Throughout his career, Benedict has experimented with various roles across stage productions, Tv shows and movies which is quite similar to MG’s commitment to technological innovation. Speaking on the collaboration the Dr. Strange star has stated that he has grown up seeing and reading MG and recognized it as a global brand.
He is delighted to be a part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.