Being Bespoke: Varun Chakkilam


Offering a list of local men’s designers who’re known for their made-to-measure clothing

By Anahita Ahuja

Men all over the world today, are extremely aware of the way they present themselves – be it their accessories, clothes, shoes, hair or stubble. With the fashion scene growing leaps and bounds, how could our Hyderabadi ones be left behind? They too, seem to have become more conscious with time. Thanks to which, the city is seeing a boom of local designers who with their creative teams, spends endless hours, getting the details right for their clients to get a garment that befits their style.

We put together a list of some of the most successful and preferred creators of bespoke collections, who are working very hard to improve the current scene of menswear in the city. Apart from their talent, they’re a hot favourite with the men in town, because they are exceptionally good listeners. They hear every word of what you say and want from your garment‚ then add their own creative input based on your needs and with their expertise‚ deliver results that will more than meet your expectations.

Read on to know who they are…

“I believe in reinventing the modern vintage style, with a minimalistic approach, by refining a drape that gives a maximalist feel to the garment.”

Brand Name: Varun Chakkilam

Designer: Varun Chakkilam

Current trend: Lately, a lot of men have adopted Vintage checks which are now appearing on everything from men’s trousers to jackets. Also, with Turtle neck t-shirts combined with a smart suit, one has been able to achieve an incredible stylish look.

While designing, you… think of a modern man who understands the elements of aesthetic equation, colour, texture, form and is willing to marry an Indian design with Western Influences that breaks the usual pattern.

Favourite muse: Vijay Devarakonda

On taking designing cues from the past: History has always been influencing us in creating new silhouettes and styles. In fact, our previous collection “Dandyism” had lot of influences from the Ancient Greek civilization.

Advice to experimental, fashionable men: It is important to understand your skin tone and choose colours that complement you before experimenting. Master fit and proportion also play a crucial role. One has to know how to accessorize to complement the outfit.



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