Beauty brand Avon signs in Bollywood diva Parineeti Chopra as its new brand ambassador for its color make-up category Avon True in the Indian market. The brand will soon be launching a campaign featuring the actress with the tagline as Feel Your Best You’ with Parineeti Chopra.
Avon said in a statement Parineeti has always chosen strong, off-beat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty.
Avon is happy to have her as the brand ambassador of Avon True. Avon True make-up line comprises an array of products like mascaras, lipsticks, kajal, nail paints, foundations, and eyeshadows. It mainly caters to the millennials.