Australia’s largest fashion retailer, Cotton On Group, has just launched in India’s buoyant online market. Thanks to an exclusive deal with e-commerce platform Myntra, the Australian retailer –which owns eight brands covering clothing and accessories – has made available its Cotton On and Rubi labels.
In a recent communication the Cotton On Group explained that after their digital launch in India in April, they now plan to launch its own online and offline stores over the next two years.
The launches of Cotton On Group in India was inspired by the fact that there has been a majority of American and European brands in the Indian retail space. In this regard, it’s worth remembering that the Australian apparel group has been aggressively expanding its footprint over the past five years, especially in the U.S., where it operates about 121 stores.
