AmarKosh Fine Diamond jewellery, designed and manufactured by Archana Parasrampuria. AmarKosh – meaning Eternal Wealth, began over 15 years ago which has now blossomed into a full fledged business of customizing fine designer jewellery for India’s elite. They are manufactures and retailers of Precious Designer Jewellery. Their work typically has a mix of Indian and Western looks which is almost everything with gold and diamonds.
About Archana Parasrampuria:
Archana Parasrampuria hails from the small town of Bareilly. After being married into the large city of Bombay, she felt the constant need to prove herself and to to do something constructive with her time. A very encouraging mother in law and a supportive husband gave her the confidence to foray into the world of jewellery. She always had a love for jewellery but had no experience or guidance in that field. Her mother-in law ran a thriving food business whilst her husband had joined the family construction business. She had to create a niche for herself and start from scratch.
Like a lot of women, Archana Parasrampuria loved jewellery but unlike most women she decided to turn this passion into a thriving business all on her own. BSc in Medical Sciences and a Diploma in Business Management yet she was inclined towards Arts and therefore thought of pursuing a course in diamond assortment from Mumbai as well as a course in Jewellery Design from Hong Kong. Archana’s work signifies the type of family she comes from, traditional yet modern, simplistic yet exceptional.
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