Ajay Devgn & being Indian emphasize on the power of selflessness


We have always been taught that every action has an equal and opposite reaction. But if the action is that of love, the reaction double folds. Culture Machine’s digital channel for the Indian youth ‘Being Indian’ and Ajay Devgn have come together to release an inspiring and stirring new video ‘Accha Hai| A message of love’ that encourages all of us to make the world a happier and loving place by doing small selfless deeds and using kind words every day.

Talking about the small, but ample opportunities we get to brighten someone’s day and uplift their spirits, Ajay Devgn recites a poem ‘Accha Hai’ that tells us the little ways in which we can make a difference. We don’t need to go out of the way and make sacrifices in order to be selfless. We only need to give that one smile, care for our ageing parents by massaging their feet for a few minutes, offer water to the tired delivery boy and just show kindness to the people we meet every day. They may seem different from us on the outside but they are all looking for the same thing as us – love and happiness.

Speaking about the video, Ajay Devgn said, ” ’Accha Hai’ is a beautiful little gesture to beat the rat race we often find ourselves in. Spreading love and happiness in the world around us is a simple everyday effort. All we have to do is come together and do our bit. It was a pleasure working with the Being Indian team, ‘kyunki yeh log achche hain.’ “

Adding on, Being Indian released a statement, “Accha Hai | A message of Love’ is an effort from our side to encourage all of us to try and do whatever we can in our power, to make those around us happy. Our goals and lives have become so materialistic that we end up ignoring the more important people and things in our lives. It doesn’t take more than a few seconds and a few kind words to brighten up someone’s day. With ‘Accha Hai | A message of Love’, we wanted to show how easy it is to do that.”



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