Fabindia launched its new retail format, the Experience Center at Bengaluru’s prime central business district, MG Road, spread over 9,500 sq. ft. shifting the focus from mere transactional exchanges to a more experiential and interactive experience. The Fabindia Experience Center also houses a Fabcafé, an Interior Design Studio, Organic Wellness Center and an Alteration Studio.
Danseuse Malavika Sarukkai lit the inaugural lamp followed by Viney Singh, Managing Director & CEO, Fabindia speaking about the ethos of the brand and the holistic experience the new Experience Centre provides. Managing Director Britannia Industries Limited, Vinita Bali, Prableen Sabhaney, Neil Foley besides many others were present at the launch.
Following the success of its two Experience Centers in New Delhi and Mumbai, Fabindia plans to launch more such formats in various cities in India. With 275 stores across 101 cities in India and 13 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas.