Actress Varalakshmi Sarathkumar launched new Lifestyle store in Phoenix Market city


Lifestyle, India’s most preferred fashion destination, unveils its newly renovated store in Phoenix Marketcity, Velachery Main Road, Chennai. Inaugurated by leading actress Varalaxmi Sarathkumar, the store now offers an immersive shopping experience with curated fashion lines, larger than life digital screens showcasing the latest fashion trends, best in class store fixtures and a selection of new brands that offer a retail experience that is both unique and memorable.

The newly renovated store is spread across two floors and 65,000 sq. ft., offering a seamless shopping environment, elegantly framing the trendy and fashionable offering that Lifestyle is renowned for. Focal points are planned at vantage points to draw customer attention and guide the customer flow in the store. With this renovated store launch, Lifestyle continues to provide participative and engagement driven experiences for its customers and the acme of this newly renovated store is its curated collection, efficiency and service. At the store, customers can choose from a wide variety of national and international brands, including Ginger, Global Desi, Melange, Vero Moda, Code, Jack & Jones, Van Heusen, Forca, Pepe Jeans, Indian Terrain, Bossini, Catwalk, Red Tape, Superdry, Tommy Hilfiger, Fossil, Lakme and more.

Speaking about the association, Varalaxmi Sarathkumar said, “I am really excited to be here today. Lifestyle is one of my favourite brands as it offers an array of vibrant ensembles, ranging from stylish and comfortable casual wear & accessories that are in-vogue, to contemporary ethnic wear. This store is a delight to shop at with its trendy collections and digitally enhanced experience. I will surely be back often to shop more.”

Lifestyle is now also available online through where customers can shop from the convenience of their home. With features like Click & Collect and Return to Store, Lifestyle offers a true omni-channel experience to its customers. Introduced to facilitate better service and provide its customers with simpler and faster shopping experience, the Lifestyle app is also available for Android and iPhone users.



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