India’s leading kid’s retail chain Toonz Retail has partnered with Green Gold Animation Pvt Ltd to launch an exclusive collection of the country’s most popular cartoon character ‘Chhota Bheem’.Toonz will also be the official fashion partner of Chhota Bheem’s Kung Fu Dhamaka movie.
The collection will have t-shirts, shorts, accessories and more. The new movie Kung Fu Dhamaka is generating a lot of buzz amongst the kids, especially in Tier 2 & 3 cities, given the summer holidays have also started.
We feel the movie merchandise will also do very well, given the popularity of the character. Toonz Retail currently has over 100 plus stores spread across 52 cities in 15 states and also sells online through its online portal and other e-commerce websites.