‘The Fashion Runway’ – Goes Bigger Than Ever!

aLL – The Plus Size Store calls on Plus size men & women to audition for Lakmé Fashion Week

After two phenomenally successful seasons, aLL – The Plus Size Store is back with its third season at Lakmé Fashion Week Winter/Festive 2018. The Plus Size Model Auditions will take place on Thursday, 5th July in Mumbai at The St. Regis, Lower Parel 9:00 AM onwards.

It will be a dream come true for all winners at the audition as they will then get to put their best foot forward and walk on the Lakmé Fashion Week runway.  aLL –The Plus Size Store is collaborating with ace designer Narendra Kumar to design ‘aLL PRIMERO’ Collection, part of their Autumn Winter’18 Collection which will be showcased with a plus size fashion show at the upcoming Lakmé Fashion Week Winter/Festive 2018.

The auditions will be judged by an eminent panel including actress Zareen Khan, designer Narendra Kumar, Hetal Kotak-CEO, aLL – The Plus Size Store, Lubna Adam- Fashion choreographer and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.

Actress Zareen Khan said, “The Plus Size Fashion Show by aLL at Lakmé Fashion Week is an excellent initiative in bridging the gap between Fashion and Plus size consumers. aLL’s motto of ‘Fashion is for one and all’ is something I believe in since at some stage I was also plus size and had no option but to dress in anything that fit and was available, not necessarily being what you want to wear. Having fought for body positivity all my life, I am very excited to be part of the jury. Looking forward to the line which will be showcased by the renowned designer, Narendra Kumar whose collection has always been a trademark in the fashion industry. Kudos to the team for changing the game in fashion and promoting body positivity.”

Hetal Kotak, CEO, aLL – The Plus Size Store said, After getting an overwhelming response in the last two seasons at Lakmé Fashion Week, we are quite excited to host the third season. To provide the latest in the world of fashion to our customers, we have collaborated with none other than Ace Designer Narendra Kumar. We value our relationship with Lakmé, IMG Reliance and Narendra Kumar for partnering and lending their valuable support in creating India’s Biggest Plus Size Fashion Show.” 

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “Lakmé Fashion Week continues to further its pursuit of making this platform a flag-bearer of inclusivity for the industry at large. Through an exciting association between Narendra Kumar and aLL- The Plus Size Store we inch a step closer to achieving this vision. This unique concept has received an overwhelming response in the past and we hope the industry and the audiences continue to be supportive of body positivity.”

While previous modeling experience is welcome, it is not mandatory. All confident plus-sized women and men (waist 34”upwards for women & 40”upwards for men) are invited to come forward. Women are advised to carry their own stilettos/heels. 

Follow #aLLplusLFW for further updates

Venue: Anais, St Regis Lower Parel Mumbai

Date: Thursday, 5th July

Registration: 9:00 am onwards

For any media queries, please contact:

Cynara Pinto – 7738715363

Cynara.Pinto@edelman.com

For Live updates and more on upcoming season, follow Lakmé Fashion Week on social media platforms:

Twitter: @Lakméfashionwk

Instagram: Lakméfashionwk

Facebook: https://www.facebook.com/LakméFashionWk?fref=ts

YouTube:  https://www.youtube.com/user/LakméFashionWk 

About Lakmé Fashion Week:

Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.co.in

About aLL- The Plus Size Store

aLL: The Plus Size Store is a fashion forward apparel brand established in 2005 to solely cater to the plus sized audience in India. aLL’s range includes formal, ethnic, party and casual wear for both, men and women. With various sizes to choose from, aLL gives you every reason to be what you are and the freedom to choose what you want to be.  The brand houses everything from western to ethnic wear and accessories with 71 standalone stores and 31 shop-in-shops at Central located across 33 cities across India.

For further information, follow aLL – the plus size store on:

Facebook – https://www.facebook.com/alltheplussizestore/

Instagram – @allplussize

About Lakmé:

Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.

For Further Information log on to www.Lakméindia.com

About IMG Reliance:

IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and the Maharashtra Open Tennis Tournament. IMGR, having recently ventured into Talent Management, represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.