Sonu Nigam’s latest single ‘Crazy Dil’

Culture Machine’s digital channel ‘Being Indian Music’ releases Sonu Nigam’s latest single ‘Crazy Dil 

~ Produced by the digital media company, the high octane video beings out the crazy side of the artist and his dear friends from the fraternity~

Following the massive success of the viral videoThe Roadside Ustaad’ featuring Sonu Nigam, Culture Machine, India’s largest digital media company, released his much awaited single ‘Crazy Dil’ on their digital channel ‘Being Indian Music’ today. Crazy Dil is an electronic dance number from Sonu Nigam featuring a special segment with Natalie Di Luccio and has a feel good vibe to it. Known as the one stop destination for Indian music lovers, Being Indian Music also produced the video of the song that features Sonu Nigam, his adorable son Nevaan Nigam and his close friends from the industry in cameos like Farah Khan, Kailash Kher, Sunil Singh Grover and Rajkumar Hirani. Synonymous with disruptive and urbane content; this landmark collaboration marks yet another distinctive attempt from Culture Machine to explore unchartered territories as it releases music from one of biggest musical maestros online in an industry first.