Nippon Paint India, Asia’s leading paint manufacturer launched Nenjil Oru Vannam, a music video conceptualized and created by celebrated playback singer Srinivas. Produced by Nippon Paint, the music video aims to shed light on how art and music can help individuals envision a desirable future for themselves. The launch which was held at the PVR Screen, VR Mall saw the participation of young artists and music enthusiasts alike. Singer Srinivas, along with Mahesh S. Anand, President, Nippon Paint (India) Private Limited (Decorative Division), launched the video which was greatly received by the audience.
This strong collaboration between Nippon Paint and singer Srinivas has resulted in Nenjil Oru Vannam, an empowering video that focuses on the girl child and her struggle to shine in a challenging environment that refuses to acknowledge her talent. The project, which encourages one to follow their passion all through life, is very close to Srinivas as it weaves through his own success story as well as others who have followed their passion.
Speaking about the event, popular singer Kalaimamani Srinivas said, “All of us dream. Without a dream, life becomes a mechanical exercise. So it is important to dream. Someone will come along to color your dreams and make it a reality. That’s when life becomes meaningful and wholesome. Never clip anyone’s wings and never pour cold water over one’s enthusiasm. Empower the young by coloring their dreams and make them Soar High”.
As part of the Nenjil Oru Vannam campaign, competitions were held for school children across the city. Participants were encouraged to draw or compose song lyrics envisioning their dreams. The best drawings and compositions were felicitated by Srinivas, who personally handed out the prizes to the selected winners.
Check out the new music video here