Oyo to foray into a new segment

OYO has been growing leaps and bounds and is reported to be South Asia’s largest hotel chain with a presence in about 10 countries. Going beyond hospitality, the group has now moved into new territory cloud kitchens. In February this year, OYO listed cloud kitchens on India’s largest food aggregators Swiggy and Zomato.

What reportedly started off 20 cloud kitchens in Bengaluru and Gurugram has now grown, with its brands Adraq by OYO and O’Biryani by OYO being present in various locations across multiple cities.

While food is a highly competitive sector, OYO has succeeded in multiple sectors, and as opposed to many other players and has the money and infrastructure required to fight for a piece of the cloud kitchen pie — which has players such as Swiggy’s The Bowl Company, Faasos, Freshmenu, among others.