Man Is The Word

Gaurang Shah unveiled the men’s wear collection at the Lakme Fashion Week.

Hyderabad’s Gaurang Shah has done it once again! All eyes were on the textile designer’s new line of bridal wear for men as he unveiled the men’s wear collection at the Lakme Fashion Week’s Winter Fest. Titled ‘Vridavan’ Gaurang’s menswear collection is inspired by the Braj-Bhoomi. Uniting India’s rich handwoven heritage with bold patterns and classic cuts, the line represents the narrative of the urban Indian man who is strung to his celestial heritage. Consisting of regal Paithani dhotis, Kanjeevaram kurta and dhotis, Benarasi sherwanis, Patan Patola sherwanis, Khadi Jamdani achkans, Kota kurtas and Patan Patola shawls, his collection is designed to reflect the Vishnupurana in modern rendering.


Gaurang’s idea is to introduce an eclectic and diverse range of textiles from around the country for the modern day groom using cross-border techniques along with a gamut of tie-dye techniques like shibori, clamp dying, bandhani, leheriya and block prints like ajrakh and dabu, to accentuate the intricate weaves. What’s not to love?