L’Oreal unveils 2017 Hair colour trends

The special thing about French beauty, is that it really is effortless! French Girl Hair is all about devolumized roots, texturized lengths and natural looking shine. Soft brown shades complete this tousled look, leaving you with a fashionable colour result perfect for everyday wear.

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Discover the secret to chic, French Girl Hair with the elegant brunette palette curated by L’Oréal Professionnel. Inspired by the quintessential French approach to beauty – Understated. Chic. – ‘French Browns’ are so luxe-looking that it positively radiates with modern beauty. That’s the definition of the ultimate French Girl Hair, which is trending worldwide. Currently seen on the international runways, brunettes with soft, delicate but distinct brown colours with immense shine and a silk finish.

Born in Paris, the capital of fashion and artistic inspiration, L’Oréal Professionnel has always kept pace and rhythm in tune with the artistic community – sustaining its position at the forefront of hair fashion! Announcing the hair colour trend of 2017, L’Oréal Professionnel has put together the ultimate French Browns palette from the INOA and Majirel portfolio.

Exclusively for Brunettes: The French Browns palette incorporates the perfect blend of cool and warm reflects to match all skin tones for perfect personalised colour!

Eva Green for French BrownsEva Green has that certain je ne sais quoi, making her the ultimate French Girl. The definitive example of the effortless, chic French Girl is Paris-born Eva, who is the face of the L’Oreal Professionnel French Browns collection. Bond Girl Eva strikes with intriguingly undone beauty as she debunks French Girl clichés in the French Browns commercial. Eva wears a chic, contoured brown with the new Inoa High Resist 5.25 shade.

Get your bespoke, contoured French BrownInspired by the current make-up obsession, hair contouring is a custom-made colour application technique that has revolutionised the use of hair colour and what it can achieve. This innovative technique uses the careful placement of colour and highlights around the face and, thanks to a play of light and shadow, can alter the appearance of your face shape by accentuating your best features and enhancing your natural skin tone without the application of make-up!  Consult with your hairdresser to get a bespoke Contoured French Brown colour service.