Italian brand opens debut store in Gurugram

Italian brand Replay has opened its first India store in Gurugram. The store offers a wide range of denim, casual wear, footwear and accessories for men and women. The Italian fashion brand which was sold online in India is now looking to tap the offline market with its exclusive stores.

Replay which has come to India under a partnership with Reliance Brands has 121 mono-brand stores and 131 shop-in-shops internationally. Fashion Box is the parent company of the denim brand Replay. Five new Replay stores opened in Brazil in 2018 and two launched in Colombia. An expansion of the wholesale business is planned in Eastern Europe. Eight mono-brand stores will open by 2021.

The positive results of 2018 are the reward of a long-term strategy based on the constant attention paid to the quality of the products and the company’s ability to generate a steady stream of innovative projects. Fashion Box will be aiming especially at the development of new markets, together with the strengthening of the existing ones in order to continue organic and healthy growth.