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The Transformer

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If there is anything that bureaucrats look forward to or dread in equal measure, it’s the ‘Transfer & Postings’ order from the Secretariat. The reaction depends entirely on whether it’s a plum transfer or a punishment posting. But there’s one officer in Tamil Nadu, who, a la Rudyard Kipling, meets “triumph and disaster” and treats both these “impostors” just the same. ‘Punishment Posting’ is perhaps the only expression Dr.Santhosh Babu, IAS, doesn’t understand. This 1995 batch IAS Officer who has had a fair share of the conventional ‘ups and downs’ in his career, views every new assignment as an “opportunity to innovate.”

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In the recent Christmas season, Dr. Santhosh Babu, turned the Tamil Nadu Handicrafts Development Corporation, popularly referred to as ‘Poompuhar’,  that he now serves as the Chairman & Managing Director, into a potential Santa Claus. Brand Poompuhar has now stormed into  the e-commerce and social media space. So all those ethnic gifts are just a click away, what with a new hybrid app as well for smart phones. The marketing team now flaunts i pads, all the products are bar coded and an MoU has been inked with India Posts for orders and delivery. These proactive steps to take brand Poompuhar to the next level could have been jolly well postponed as Santhosh was posted by the Election Commission of India  as an Observer for the Jammu & Kashmir poll for three weeks. Trust this tech savvy officer to overcome the situation, which he did through Skype discussions with his team back in Chennai, to get his brainchild off the ground.

Not just at Poompuhar, wherever he has been posted, this doctor turned administrator has proved that ‘innovation’ is his middle name. When he was the Collector of Krishnagiri, Santhosh created India’s first Rural BPO at Hosur for naxal affected youth and developed a tracking software back2school.in to locate and bring back school drop outs through “a convergence of schemes, funds and functionaries”. Instead of cribbing about lack of funds for maintenance of sports stadia, here was another rabbit out of his hat – a ‘Fund In Perpetuity’ of 1 Crore, which he raised “in an hour” by roping in “100 influential people” to contribute 1 lakh each. “This fund was not to be touched. The interest of Rs.60,000 a month was to go towards the upkeep of the Krishnagiri District Sports Stadium”. In return, the donors were given Life Membership at the stadium. In Sivaganga, as the Collector, Santhosh established the country’s first All Woman Courier Service.

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“I firmly believe that citizens must not see the government but feel it. And the only interface between the two must be through the internet.” So when he was the Special Officer of the Chief Minister’s Grievance Cell, he computerised the entire redressal system. Google, facebook or flipkart would have grabbed this officer had he been open to the private sector! Santhosh has launched 13 government sites. And counting. As the Managing Director of the Electronics Corporation Of Tamil Nadu (ELCOT), the Director of E-Governance and later as the Secretary – Information Technology, Santhosh ramped up the State Data Centre,  turned the Tamil Nadu Corporation for the Development of Women into the State’s First Paperless Government Office and ensured that citizens who usually run from pillar to post for about 10 of the most common documents like Community or Nativity Certificates, can apply for them online and get digitally signed print out from their homes or offices or public browsing centres, without having to visit government offices and grease palms. “Files should and can move at the speed of thought.” But he regards his innovation at the Horticulture Department as the most fulfilling. The government was doling out 100% subsidy for micro irrigation projects. As the Commissioner, Santhosh says he found that “people were taking this grant without establishing the units.” To plug this loophole, came a novel Geo Sensing Technology tool, with which he used mobile phone software to track the installation process with data compression photographs as evidence to release payments. What an idea, Sirji! This is just a sample of his 150 plus initiatives as an IAS Officer in Tamil Nadu.

Small wonder that Santhosh has bagged a slew of awards from the Best Collector Award in Krishnagiri to South India’s Data Quest E Governance Champion crown and even a special mention by former President Dr.Abdul Kalam in his address on Civil Services Day in the capital a few years ago.

Now you would imagine that Dr.Santhosh Babu is a workaholic. Guess what, his mantra is not to work hard but to work smart. “I never take work home or home to work” and usually “close my office at 5.45 pm for the day”. Always receptive to new ideas regardless of where it emanates from, Santhosh recalls how he recently implemented his peon’s suggestion to have biometric attendance for the staff  in Poompuhar showrooms.

The Civil Services didn’t happen by accident but was deeply ingrained in him as a little boy by his father who was a government Auditor in Kerala. “From Class 5 onwards, I used to read Competition Success Review”, which was basic reading material for candidates who hoped to crack the exam. A voracious reader, Santhosh’s education didn’t stop with his MBBS degree from the Thiruvananthapuram Medical College but continued, while in service with a Master’s in Public Policy Management from the Singapore National University and the Harvard Kennedy School of Government, Boston, U.S.A and  a British Chevening Gurukul Scholarship at the London School Of Economics.

Santhosh’s wife – Beena, a Clinical Pathologist now working in Kilpauk Medical College as the Blood Bank Medical Officer, would probably certify that innovation runs in his blood! Or for that matter, even his son Nitin Sathosh, an IT Engineer from Anna University, has been influenced enough to consider public service as a possible career option. For an officer who realises the importance of “now”, his after work schedule is just as colourful. Badminton (incidentally, I first met him on the shuttle court at the IPS Officers Mess more than a decade ago) and music help him unwind. I love playing the guitar. As I quizzed him further, he remembered even setting up an All Government Orchestra in Krishnagiri where a district judge played the flute, a jail warden was on the tabla and a tahsildar on the keyboard! Soon, he breaks into his favourite Tamil film song: “ Rasathi Unnae Kaanaatha Nenju”. Here’s an officer who dances to his own tunes!

Auditions of Miss & Mrs Gujarati & Rajasthani 2015

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Chak De-Gujarati & Rajasthani presents Auditions of Most Awaited Miss & Mrs Gujarati & Rajasthani Pageant-A pageant to highlighting the beauty & confidence of ladies from Gujarati & Rajasthani descent. Miss & Mrs Gujarati & Rajasthani is an Initiative by Chak De-Gujarati & Rajasthani.

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Illusions by Trilok Gurtu, Ravi Chary & Sangeet Haldipur – Hydourite Season 3

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The performance was based on an amalgamation of elements from Indian Classical Music with flavours from Jazz Fusion, Western & African Music as performed by the illustrious master percussionist Trilok Gurtu, acclaimed Sitar maestro Pt. Ravi Chary & the Keyboard virtuoso Sangeet Haldipur.

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A special comedy show with Rubi Chakravarty at Star Bucks store, Indiranagar

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Stills from a special comedy show with Rubi Chakravarty at our Indiranagar:

 

Kamala kamaraju’s “Rani” at Muse art Gallery in Marriott Hotel

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Kamala kamaraju actor and artist displayed his art work titled “Rani” at Muse art Gallery in Marriott Hotel on sunday 4th january 2015.

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Sampradayam dance performance by Mallika Sarabhai troupe

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Stills from Sampradayam dance performance by Mallika Sarabhai troupe:

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St. Francis College for Women celebrates Arthashastra-2015

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Stills from St. Francis College for Women celebrates Collage feast, Arthashastra-2015:

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Sherlock’s Pub launched at Frazer Town, Bengaluru

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Stills from the famous Pub, Sherlock’s launched their own at Pulakeshinagar, formerly known as Frazer Town, Bengaluru.

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December ’14 – The Reclusive Patriot

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The amazing story of Col David Devasahayam’s super successful journey from the battlefield to the boardroom

December 2014 The Reclusive Patriot Col David Devasahayam on the cover of RITZ Magazine1

“It was when I was commanding an Assam Rifles Battalion in Eastern Arunachal Pradesh that I saw the kind of unemployment that led to the youth joining the militancies ”, reminisces Col David as he leans back in his favourite sofa in their spacious drawing room of their mansion near the East Coast ,‘ Radiant Villa’.

“Poverty alleviation by Employment Generation , is our Group’s motto and today I can proudly say that we offer thousands of jobs across the length and breadth of our beautiful country. That gives me a great sense of satisfaction.”

December 2014 The Reclusive Patriot Col David Devasahayam on the cover of RITZ Magazine4Born at New Delhi in an Army family to a Service Officer father, Major Y Devasahayam and a home maker mother, Karuna , Col David was very attracted to life in the Army right from the very young age of six. He remembers the constant transition from one military cantonment to another after every two to three years and his closest companion and friend was his elder brother John with whom he would explore each new location and military bungalow that was allotted to them. A lot of friends were made in each new station. His special memory is of the 1971 India- Pakistan War when their father had to move to the forward line and they stayed back in Ferozpur, a border town, coming under heavy Pakistani Artillery shelling. He remembers as a eleven year old those nights sitting in a shelter trench which had been dug in the compound of their bungalow and listening to the sound of the artillery shells overflying them to deeper targets.

Schooling was initially in Convent schools followed by Kendriya Vidyalayas which was necessitated by their constant transfers. This inevitable transition from one place to another has helped him in being a true Indian and also has a very deep understanding of people from different cultures and backgrounds. He proudly states that he has visited every nook and corner of our beautiful country.

He had no doubt in his mind that he would join the Army as an Infantry Officer.

Accordingly, he appeared for the National Defence Academy ( NDA ), Khadakvasala, Pune examination followed by the selection process, succeeding and joining it in 1976 at the young age of sixteen. The three years in the NDA and the one year at the Indian Military Academy at Dehradun are amongst the fondest memories that he has and some of the best friendships which were formed there. “Five of my closest friends and batchmates from those days are today an important part of our Group of Companies.”he says with a smile.

On commissioning, in 1980, he joined the Second Battalion of the Eigth Gorkha Rifles. Famously called the ‘ Sikand Aite’, this is one of the most reputed Infantry Battalions of the Indian Army. The years in the Army were full of adventure, camaraderie and excitement. This was also the time when full blown militancies cropped up in Punjab, Jammu and Kashmir and the North East. It was a life with a lot of combat experience and uncertainty.

In 1988, he married the love of his life, Renuka, a budding medical doctor, at Coimbatore. It was an electric alliance withDecember 2014 The Reclusive Patriot Col David Devasahayam on the cover of RITZ Magazine3 amazing chemistry and she herself, drawn from an Air Force background,  brought a lot of love and laughter into the serious Infantry Officer’s life. The children came along with son Alexander being born in 1990 and daughter Angela in 1995. A totally committed professional, Col David graduated from the Defence Services Staff College in 1994. He also did his combat day and night paratrooping jumps during this time besides being involved in intense combat in the Srinagar Valley. Finally, he commanded two Assam Rifles battalions in combat and an Army Training Centre before deciding to hang up his boots and set up the enormously successful Radiant Group of Companies in 2005. The flagship, Radiant Cash Management Services is today the second largest Cash Logistics Company in India with a Pan-India presence in over 2400 locations. A serial entrepreneur, the Group is also into Guarding Services, Medical Services, Knowledge Process Outsourcing and Defence Software Development.

Col David received the Entrepreneur of the Year award in 2011 and this year has been the recipient of the Socially Conscious Entrepreneur of the Year and the Udyog Ratna award from the Government of India. In 2012 he was selected for the three year long Harvard Business School executive MBA programme, the Owner President Management Programme, successfully graduating this year and becoming an alumnus of Harvard Business School.

A family man, he is totally involved with both his children. Son Alex has graduated with a Masters in Management from London’s prestigious Imperial College and daughter Angela is in her second year of Medical College. A voracious reader, painter and shooting enthusiast, Col David is also the owner of one of the finest car collections in Chennai including the latest Rolls Royce Phantom.

December 2014 The Reclusive Patriot Col David Devasahayam on the cover of RITZ Magazine3Looking back at his initial years of setting up his business and when asked as to what were the key criteria for his exponential success, Col David states that the key is detailed planning. Once your planning is in meticulous detail and very pragmatic based on ground realities one can react to business contingencies in a more innovative manner. Financial planning must also  be extremely incisive. Never should one take one’s eye of the financial ball as profitability is the oxygen of business.

Going further he states that the entrepreneur should be perpetually optimistic. Just as the prospectors of old had to run through tonnes of dirt to seek out a few grams of gold so also whether it is people or the business environment one should go looking for gold and focus on the positives. This is one of the reasons why there is such a positive work climate in the Radiant Group and the positive energy is palpable both in the Corporate and Regional offices. “Another not easily available asset is a beautiful wife who has complete faith in your ability to succeed and has walked steadily by your side…otherwise it would have been difficult for us to successfully carry out this transition from Army life to Corporate Life..”, he smiles at Renuka, herself a highly acclaimed Wellness Expert.

“India is so highly respected in the West today for the quality of its people…” he continues. “ We must exploit this demographic dividend and the need of the hour is quality entrepreneurs..”he concludes.

As we head out of Radiant Avenue on East Coast road after bidding farewell to him and his ferocious St Bernard, we are touched by his passion and optimism and walk away with an abiding faith in India’s Radiant destiny…

CCL 5 – Chennai Rhinos team press meet stills

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Tamil stars & Chennai Rhinos cricket team players: Vishnu, Jiiva, Bharath and Vikranth speaks in the fifth edition of Celebrity Cricket League (CCL5). Check out Chennai Rhinos team press meet stills:

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Kerala Tourism Partnership Meets 2015 in Tier 1 Cities!

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Stills from Kerala Tourism Partnership Meets 2015 in Tier 1 Cities:

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92.7 BIG FM and Sarath Kumar together with Bhumi for Kodu Kondadu

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India’s No. 1 FM Network, 92.7 BIG FM initiated special initiative “Kodu Kondadu”.BIG FM with Ace Actor Sarath Kumar and renowned NGO BHUMI to support and hone the under-privileged children’s hidden talents and skills.

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21st Lions Gold Awards 2015

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Stills from 21st Lions Gold Awards 2015:

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Kattaikuttu Sangam’s photography exhibition launched by A. Prathap at Café Amethyst

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Launch of Kattaikuttu Sangam’s photography exhibition by A. Prathap at Café Amethyst – Chennai, on Wednesday, January 7th, 2015. Stills from the event:

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Tamil stars Arya and Vishnu partner with Stanislas Wawrinka and Leander Paes for a fun celebrity match

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Stills from Tamil stars Arya and Vishnu partner with Stanislas Wawrinka and Leander Paes for a fun celebrity match:

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Akriti Elite Exhibition launch at Hyatt Regency, Chennai

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Stills from Akriti Elite Exhibition launch at Hyatt Regency, Chennai:

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Smoking Hot 🔥 Raashii Khanna

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Check out the latest photoshoot pictures of Actress Raashii Khanna