Enamoured with this craft for generations, a new venture as Muhurth will continue to transcend Kanjivaram Weaves at its top-notch and will last through the times of trend for the generations to come. Muhurth, is a daughter firm of K.K.E.Venkatachala Bhagavathar & Sons, established in 1940. This parent firm exclusively concentrates on manufacturing and uplifting the industry grades while Muhurth reaches hearts directly with the knowledge of a century. They have travelled along with a history to the birth of Kanjivaram and take pride in keeping this art alive at its best as they have always kept. It is the constant endeavour to promote this art of Kanjivaram to patrons around the world. With a lot of love towards art, they barely could withhold themselves from sharing knowledge through social media platforms, print media, and blogs.
Muhurth is a contemporary, valued brand representing the finest craft of Kanjivaram Art from the tales of artisans and aims in branding this luxury garment in the fashion platform. It has been brought forth by one of the country’s best-known families renowned for preserving the traditions of Kanjivaram Textiles for many generations and is led by Prasad Dayalan, Director, mentored by Dayalan Venkatachala Bhagavathar, Founder of Dayal Silk Traditions and managed by Sindhuja Prasad, Founder & CEO of Muhurth.
As Muhurth celebrates its 1st Anniversary the Founder & CEO Sindhuja Prasad said “Being in a family that literally owns an encyclopedia of Kanjivaram, it felt so compelling to tell its tales to everyone. Manufacturing kanjivaram sarees is a completely different segment of research and execution by staying close to the weavers and their families. Which is not possible by retail stores. Media gave me the opportunity to be a bridge between such a big creator and the market outside. (B2C) My passion was always into design but took up studies in management and was an investment banker taking more experiences in organizational behaviour. All put together has given me the zeal to make this storytelling happen which in today’s world is very essential as exploitation is at its core.”
Muhurth for its 1st Anniversary offers three services:
- Stain Removal
- Iron and Fold
All three will be done for sarees bought from Muhurth. These services are free for the first year. And later will be minimally charged. Our experts will get on a call before taking up for these services to take a call on what would be required for the saree and its possibilities. Under terms and conditions.