ZEE forays into Theatre with over 100 productions – Launches ‘Zee Theatre’
~ An initiative to make theatre available through various viewing platforms ~
Zee Entertainment Enterprises Limited (ZEEL) is all set to become the first Indian media and entertainment company to foray into theatre production with the launch of ‘Zee Theatre’. This new content vertical will partner with renowned playwrights and theatre stalwarts to produce over 100 plays over the next 3 years. The initiative will make theatrical content available on multiple platforms (online, on-air, on-ground, in-transit) for audiences to consume at their convenience.
Commenting on the launch, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL) said, “Theatre has been a part of our DNA for centuries. With Zee Theatre our vision is to preserve this heritage and take these timeless stories to audiences across the country and the rest of the world. It is a very proud moment for us to be able to bring theatre to mainstream entertainment and give the industry its due.”
“After television and cinema, theatre will be the next content vertical for us at ZEE. With Zee Theatre we are opening up a new genre for multiple screen consumption. This is in line with our strategy of offering differentiated content to our discerning audience base”; Mr. Goenka further added.
Zee Theatre will bring together works of some of the most acknowledged and renowned playwrights like Mohan Rakesh, Jaywant Dalvi, Vijay Tendulkar, Surendra Verma, Mahesh Dattani, Ranjit Kapoor, Shafaat Khan and many others from Hindi, Marathi, Gujarati, Bengali and English theatre.
Stalwarts such as Ranjit Kapoor, Mahesh Dattani, Usha Ganguli, Vijay Kenkre, Dr. Vijaya Mehta, Atul Kumar, Ishan Trivedi, Suman Mukhopadhyay, Chandrakant Kulkarni, Rajan Tamhane and many more will be bringing alive some of their best stories on this platform with plays such as Rudali, Sandhya Chhaya, Piya Behrupiya, Janpath Kiss, White Lilly Night Rider, 30 Days in September, Doll’s House, Ma Retire Hoti Hai amongst others.
Speaking about the initiative, Shailja Kejriwal, Chief Creative – Special Projects at Zee Entertainment Enterprise Limited (ZEEL) said, “The beauty of theatre is that it takes you into a fascinating world of stories across genres from drama and suspense to social issues, musicals, classics and satire in a manner not dealt with on any other medium. With Zee Theatre we aim at nurturing this rich content for present and future generations to continue the legacy, which has been cherished by veterans for decades. I would like to thank the entire theatre industry for extending their support for this initiative.”
ZEE will leverage its ability to make theatre available across multiple platforms such as the internet, mobile, DTH, television, in-flight, screenings at multiplexes and educational institutes in addition to existing on-ground performances making theatrical content available to the widest possible audience at their convenience.
About Zee Theatre:
Zee Theatre is an initiative of Zee Entertainment Enterprises Limited (ZEEL), India’s leading Media and Entertainment Company. Zee Theatre collaborates with theatre stalwarts to create productions and make them available on multiple media engagement platforms. Zee Theatre aims at increasing the reach of Indian theatre and provide the necessary impetus to the industry in becoming popular and viable. The initiative will make Indian theatre available for global audiences to watch at their own convenience and archiving the great productions for future generations.
For more details, please visit our website www.zeetheatre.com
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Smile, Ten Sports, Ten Cricket, Ten Action, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, &pictures HD, Ten HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on www.zeetelevision.com