Vedaearth part of Addvantis Enterprises LLP, a Bengaluru-based startup known for its ideology of being vegan, cruelty-free, with no animal byproducts, no harsh chemicals or parabens in any of its products, launched first of its kind vegan spa, ‘Vedearth lounge’ in the city today. The lounge was inaugurated by Sudha Murthy, Chairperson Infosys Foundation, philanthropist and acclaimed writer. Vedaearth Lounge will use specially curated skin, hair and wellness products, with the goodness of Ayurveda and Aromatherapy to help patrons discover a refreshing and revitalizing way to pamper themselves. The brand has a holistic approach to wellness, and all products are crafted with an unwavering belief in the healing power of herbs and the uplifting aura of aromas.
Speaking on the launch Sudha Murthy, Chairperson, Infosys Foundation, philanthropist and acclaimed writer said, “I believe that Vedaearth is a venture that is truly a pioneer in vegan beauty and wellness. The products that Vedaearth offers do not use harsh chemicals, are close to nature and most importantly not tested on animals and hence cruelty free. I always encourage youngsters like Divya, who are entrepreneurs and create their own path to excellence. I wish them all the very best in their endeavors and hope to see more and more people switch to such practice.”