A recent fashion show in Bangalore was truly pleasing as children walked the ramp with their mommies in tow. Fashion brand Max kickstarted its sixth edition of the Max Kids Fest 2016 with Moms&Kids Fashion Show with the rampwalkers showcasing the brand’s last summer collection.
Renowned models Sonalika Sahay and Lakshmi Rana with their daughters were the stars of the show.
Said Mr. Vasanth Kumar, Executive Director, Max Fashion India, “Max Kids Fest has grown to be one of the most anticipated events in India and the response has been overwhelming. This year we have more in store for the young ones as we are the only retailers to have a collection collaboration with ‘The Jungle Book’ movie! I am sure the kids would love it.”
This season’s kidswear collection from Max is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range. The tropical trend has a new take with green leaf camo prints and denim blues. As for boys, look out for The Jungle Book inspired tees which is a special release. Apart from this, dip dyed tees, all over prints and colour blocking is what the summer collection talks about.
The Max summer collection for mothers is an amalgamation of various techniques and prints inspired from different parts of the world. From the Japanese resist dyeing technique to ikkat designs, this season is a seamless blend of asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents. An embroidered chikankari kurta in fun summery colours is one to crave for this season.