U4ic International refreshes the brand with the introduction of new categories and the campaign “Be Restless”
When it comes to comfort and everyday style, Walkaroo from U4ic (Euphoric) International, a VKC group company is the perfect footwear choice for all. Adding a new milestone to the brand, the company today announced a refreshed brand identity with an attitude and stature that builds preference for the brand amongst the young generation. Aamir Khan, one of the biggest superstars in the world today has been signed up as Walkaroo’s new brand ambassador.
The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chasers or millennials with a hunger for more – for whom goals are like stars in the sky, forever moving and countless. Aamir Khan will be seen in the TVC campaign who effectively epitomizes this idea and continuously strives to achieve new milestones in his career path.
Walkaroo as a footwear brand was conceived and launched in 2013 to embrace the joy of walking. A high-quality footwear brand that caters to all, with an attractive range of footwear at competitive prices. The brand, with the introduction of new categories, offers footwear choices from sports shoes, lifestyle shoes, casual shoes, sandals, loafers and flip flops for men, women and children.
Commenting on this association, Aamir Khan said, “I am thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.”
Aamir Khan will be unveiled as the brand ambassador through the release of a TVC featuring him across Indian TV and digital channels.
Sports Shoes being introduced by Walkaroo is characterized by a range of products that move in tandem with market trends but with superior & attractive features. The lightweight, stretchable dual tone knitted upper in sport’s shoes offers not only premium looks but also enhanced breathability to minimize sweat irritations. The rubberized EVA soles in the Shoes are designed for better grip.