The largest 3-on-3 college basketball and youth festival ever held in India, NBA Jam powered by Jabong.com, traveled to Kolkata. Kolkata is the eighth of 24 cities which the event will travel to. More than 3,500 teams are expected to participate across the country. The National Basketball Association (NBA) and SONY SIX have partnered to bring the event back to India for the third consecutive year.
Actor and VJ Rannvijay Singha, an extremely passionate basketball enthusiast engaged with youth in Kolkata today to help promote the game of basketball and drive participation in NBA Jam. Fans in Kolkata played with Rannvijay and got their picture taken with the star as well.
On 22nd January, St. Xavier’s College, Kolkata, witnessed more than 100 teams in the 3-on-3 tournament. With many colleges participating, NBA Jam powered by Jabong.com was the largest 3-on-3 tournament ever to take place in the city.