launches ‘Enchanting Treasures’, world’s largest marketplace for designer jewellery launches the “Enchanting Treasures“.  The collection combines an aura of international chic and a celebration of the beatific Victorian era through arty elements and refined detailing. Drama meets restraint, glamour meets wearabilty which come together to create a contemporary classic.

The eclectic mix offered by the collection includes stunning earrings, neckpieces, kadas and statement pieces with a contemporary touch that will add an edge to any bride’s wardrobe. The key offerings of this collection are designed in shades of red, white and green. Precious gemstones such as rare Columbian and Zambian Emeralds, elegant Mozambican Rubies and delicate South Sea Pearls and uncut diamonds are intricately designed in textured gold, the beautiful complementary shades being the highlight of this collection.

Breaking away from the traditional norms and inspired by the modern bride who is not only looking for a timeless piece that can be passed on as an heirloom but also something that is more wearable and practical, the collection is magnificently made with attention to detail and expert craftsmanship to meet the demand. The bridal trousseau is incomplete without the gleam of radiant pieces from “Enchanting Treasures”.

The Victorian inspired collection captures the many moods and desires of the would be bride of today’s era and enhances the significance of Indian culture in vibrant tones giving that perfect feeling of love and celebration. The bespoke jewellery pieces are designed to offer the best to the bride and her family.

Price: Rs 50,000/- Onwards

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About is an online platform for bespoke and international designer jewellery. It boasts of designer partners from New York, Italy, Australia and across the world and brings curated designs to its customers. The company has built a disruptive supply chain model by leveraging cutting edge technology like 3D printers in delivering personalized and unique jewels to consumers worldwide. The innovative model adopted by has already found its way in a case study written by Indian School of Business, Hyderabad and recently published by Harvard Business Publishing.

It is probably the first time when a company from India has been covered by Harvard Business Publishing this early in its evolution.