U.S. Polo Assn Junior’s hosted Juniors Fashion Week, making its debutante journey in Chennai. Focused on bringing an edutainment platform for children aged four to fourteen years, JFW hosted a fashion show at The Westin Chennai, Velachery on 8th& 9thJuly, 2017. Absolutely confident and super enthusiastic juniors showed up in great numbers to walk the ramp showcasing the best of their talent and kids wear in India.
Our partnership with the Juniors Fashion Week in India has been very encouraging and the creative and youthful nature of this show is a good platform to showcase our kids collection. We showcased our collection that stays true to classic American styling with a vibrant play with reds, blues and whites highlighted with stars, stripes and dot prints. It’s always a pleasure to see kids wearing our classic and preppy collection. It’s overwhelming to see such enthusiastic parents and even more confident juniors to take main stage”, commented Mr. Alok Dubey, CEO Lifestyle Brands at Arvind Lifestyle Brands Ltd.
U.S. POLO ASSN has a licensing relationship with Arvind Lifestyle Brands Ltd. and all the India retail operations of U. S. Polo Assn. are taken care by Arvind Brands.
Junior’s Fashion Week and U. S. Polo Assn. association is a consonance of creativity and workmanship. Such concerted alliances are meant to increase brand awareness and open doors to new audience. The children fashion and lifestyle fraternity stands to gain a pristine platform through Junior’s Fashion Week which is resonant with the emerging trends of the industry.