Club Mahindra’s brand new campaign, OnlyAtClubMahindra has just been rolled out.
Shot at the Club Mahindra resort in Ashtamudi, the campaign focuses on the idea that parents can rediscover the child in themselves when they become friends with their children as they bond over shared experiences. This central thought has been brought to life by showcasing the many diverse and unique activities offered at several Club Mahindra resorts. For instance, the first ad in the series shows a family staying in one of the floating cottages at Club Mahindra Ashtamudi fish in the lake right outside their window with unexpected consequences! This results in much laughter and fun, bringing them closer together.
The multi-channel campaign has been designed and executed by Interface with Robby Mathew as Chief Creative Officer on the account and shot by Breathless Films. It will roll out pan India from December 2016 to January 2017 and will unfold simultaneously across all platforms, including TV and digital.
Here’s a link to the TVC: https://www.youtube.com/watch?v=hHCSqeVdQoM