Creating a New Foodscape: Monika Manchanda

There is a great reverence in the art of cooking and presentation and most restaurants and pubs are innovating new ways to please the palate with nouvelle cuisine, giving the classic dishes and cocktails a welcome twist. Adding to the camaraderie and celebration of various cuisines are food bloggers and influencers, who have emerged with their robust content and visual presentation, luring food lovers far and wide with their huge outreach. The city’s obsession with food is clearly on the rise. Eating is a multi-sensory experience and the blogger brigade is using enticing ways to cash in on how you eat with your eyes. Even research suggests that it is our eyes that lead the way and our tongues merely follow. NAMITA GUPTA meets some of Bengaluru’s top food bloggers and influencers who’re doing their bit to spread the word to the ardent foodies on the lookout for spanking new hotspots to dine in and lounge at.

Name of your blog?
My blog is called Sin-A-Mon Tales, it’s a play on my name and my favourite spice Cinnamon bringing in a bit of sin too.

One thing you love about cooking and eating?
Creating memories and feeding people. Cooking is a way of showing love & care for me, whether it is for myself, friends or family.

How important are photographs and knowledge of food for food bloggers?
Knowledge of food shouldn’t even be a question, if you are a food blogger you have to know your food. And if you don’t you should be ready to learn about it. The hunger to learn about your primary subject is essential to everyone! Photographs have decent importance too, we all eat through eyes before we taste it especially on social media. But it is critical to match those pretty pictures with substance. Only overtly styled pictures where I don’t get to know anything about it is no good!

An interesting experience as a food blogger?
Too many to list but the funnest part has to be engaging with readers online and offline in workshops and events!

What do you do other than food blogging? How lucrative is it being a food blogger / influencer?
I’m an ex-IT professional turned food blogger, food consultant and create recipes, menus and food solutions for cafes, restaurants and brands. I can’t comment on direct earrings from the blog alone, but with a career built around and from food blogging as a base I earn a decent take home every month. One with which I can sustain my life.