Titan Eyeplus, India’s leading eyewear retail brand, that has been setting benchmarks in the category for innovation, design and retail experience, is re-defining standards once again.
Titan Eyeplus unveiled a new brand logo that has a minimalistic and contemporary look, reflecting a youthful persona of the brand. The brand has also launched a new retail identity that aims to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.
The new identity is designed by Mr. Michael Foley – Founder, Foley Designs, who had earlier made his mark with stunning, contemporary designs that gave Titan Company Limited (erstwhile Titan Industries Limited) an aesthetic makeover. Speaking of the thought behind the new design hesaid, “It has been exciting to be a part of this journey that Titan Eyeplus has embarked upon. The new identity will revolutionize the way consumers experience retail in the eyewear category. ”