The Weeknd Named Puma’s Ambassador

The Weeknd Named Puma’s New Creative Collaborator And Ambassador,check it out!

Hot off of releasing his new track, “Starboy,” which debuted at No. 1 on Billboard + Twitter Top Tracks Chart, The Weeknd has another reason to celebrate: He’s been signed as Puma’s new creative collaborator and ambassador.  The Weeknd stars in Puma’s upcoming Sportstyle campaign called “Run The Streets,” launching in November. Photographed by Mark Seliger in L.A. and Toronto, the Grammy Award-winning singer reps the German brand’s Sportstyle styles, including IGNITE evoKNIT and IGNITE Limitless footwear, as well as Evo Apparel.